Marketing Research Essentials
McDaniel, Carl jr, Gates, Roger
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world
श्रेणियाँ:
साल:
2013
संस्करण:
8th ed
प्रकाशन:
Wiley
भाषा:
english
पृष्ठ:
480
ISBN 10:
1118249321
ISBN 13:
9781118249321
फ़ाइल:
PDF, 22.57 MB
IPFS:
,
english, 2013